Let’s talk about groceries!

Group: Tanya, Cyril, Elias, Andy, Tara


For this course, our group decided to investigate the theme of food. It is such a huge and complex subject. We are really interested in finding out about where our daily groceries really come from, how they are made and under which circumstances they are produced. For us is really important to highlight every step in the process of our everyday food products: we want to highlight the importance of ethical and ecological aspects of groceries: Let’s talk about groceries! Within the process we analysed food labels, product scores, store concepts, grocery shopping types, etc… You are very welcome to look through our process blog of this project to get more insight.

Weekly overview

Ideas/presentations/designs on figma

https://www.figma.com/file/kfOmFAw0M4bp9TRwj7uP6Z/FairFood?node-id=0-1&t=kdDaYjz4gY0vZbsG-0

Collected Data

Plans

Our Goals

<aside> 💡 How could we create more transparency on food products?

How can we make better purchasing decisions?

How can consumers have more influence in the food industry?

How do we make information about a product more visible?

What would a new rating system have to include?

How could a community influence a rating system?

What are the problems in the food industry?

How can we trust labels better?

How do we get this data?

How can a score get better attention? (like nutri score, eco-score)

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Interesting food words

<aside> 💡 Food Claim

Food mobbing

Foodback - Food Feedback

Honest food, fair food

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Final Result


eco-food game on a shopping cart

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